Edsel was born into poverty and adopted at the age of 3 by Henry F. Attenborough, owner of the largest lard factory in South England, 'Yoink Lard Inc'. Edsel managed to climb the career ladder within the company's hierarchy. On death-bed his father entrusted Edsel about his descent as a poor little pig. To Edsel, these news were unbearable. He was found floating in a huge lard tank leaving a short note, reading: 'Oink!'.